Africa Side Hustle: Turning pre-loved fashion into profit

Video Summary

What if the luxury items sitting in your wardrobe could do more than make a fashion statement and actually help build your wealth? On this week’s Africa Side Hustle, CNBC Africa’s Prudence Makhubalo speaks to Greg Grenfield, Founder and CEO of We Buy Brands, about the rapid growth of South Africa’s pre-loved luxury market and the opportunities it is creating for consumers and entrepreneurs alike. From designer handbags and luxury watches to premium fashion pieces, more South Africans are unlocking value from previously owned items and turning them into income-generating assets. The conversation explores the business of luxury resale, shifting consumer behaviour, and how the pre-owned market is reshaping the way people think about wealth, sustainability, and investment in high-end goods.

Video Details

Source: Africa Side Hustle with Prudence Makhubalo

Publication Date: 2026-07-31T15:13:57Z

Original Link: Watch the video on YouTube

Full Description

What if the luxury items sitting in your wardrobe could do more than make a fashion statement and actually help build your wealth? On this week’s Africa Side Hustle, CNBC Africa’s Prudence Makhubalo speaks to Greg Grenfield, Founder and CEO of We Buy Brands, about the rapid growth of South Africa’s pre-loved luxury market and the opportunities it is creating for consumers and entrepreneurs alike. From designer handbags and luxury watches to premium fashion pieces, more South Africans are unlocking value from previously owned items and turning them into income-generating assets. The conversation explores the business of luxury resale, shifting consumer behaviour, and how the pre-owned market is reshaping the way people think about wealth, sustainability, and investment in high-end goods.