Africa Side Hustle: South Africa’s Hair Care Entrepreneurs

Video Summary

As Women’s Month draws to a close, we turn our focus to a fast-growing segment of the beauty industry. Rising consumer awareness around product ingredients, wellness and authenticity is reshaping the natural hair and clean beauty market, creating new opportunities for entrepreneurs to challenge established brands and carve out their own niche.. But with growing competition and changing consumer expectations, what does it take to build a successful business in this space? And where do the biggest opportunities lie for the next generation of entrepreneurs?. CNBC Africa’s Prudence Makhubalo spoke to Dr Charlene Makita, Analytical Chemist, Entrepreneur and Founder of Natural Aura.

Video Details

Source: Africa Side Hustle with Prudence Makhubalo

Publication Date: 2026-08-28T11:53:31Z

Original Link: Watch the video on YouTube

Full Description

As Women’s Month draws to a close, we turn our focus to a fast-growing segment of the beauty industry. Rising consumer awareness around product ingredients, wellness and authenticity is reshaping the natural hair and clean beauty market, creating new opportunities for entrepreneurs to challenge established brands and carve out their own niche.

But with growing competition and changing consumer expectations, what does it take to build a successful business in this space? And where do the biggest opportunities lie for the next generation of entrepreneurs?

CNBC Africa’s Prudence Makhubalo spoke to Dr Charlene Makita, Analytical Chemist, Entrepreneur and Founder of Natural Aura.