Africa Side Hustle: African SMEs struggle to build digital presence

Video Summary

In the rapidly evolving digital landscape of Africa, small and medium-sized enterprises (SMEs) face significant challenges in establishing a strong online presence. Limited access to affordable digital solutions, inadequate digital skills and high costs associated with traditional agencies have hindered many SMEs or side hustles from competing effectively in the digital space. However, one South African start-up is determined to bridge this gap and empower African businesses to thrive online. CNBC Africa’s Prudence Makhubalo spoke to Emmanuel Mutandiro, Co-Founder of MyHeat, a pioneering start-up that’s channging the way SMEs or side hustlers build their digital presence.

Video Details

Source: Playlist 3

Publication Date: 2025-11-07T12:53:15Z

Original Link: Watch the video on YouTube

Full Description

In the rapidly evolving digital landscape of Africa, small and medium-sized enterprises (SMEs) face significant challenges in establishing a strong online presence. Limited access to affordable digital solutions, inadequate digital skills and high costs associated with traditional agencies have hindered many SMEs or side hustles from competing effectively in the digital space. However, one South African start-up is determined to bridge this gap and empower African businesses to thrive online. CNBC Africa’s Prudence Makhubalo spoke to Emmanuel Mutandiro, Co-Founder of MyHeat, a pioneering start-up that’s channging the way SMEs or side hustlers build their digital presence.