Despite ongoing caution among consumers, there are signs of recovery in some sectors of the African retail market. According to NielsenIQ’s State of the Retail Nation analysis for the first half of 2025, FMCG sales in South Africa saw a 7.4% year-over-year increase in value and volume. Traditional trade experienced a surge, while private label growth slowed down. However, the Technology & Durables market remained flat, with smartphone sales declining. GfK South Africa’s latest panel market data also shows that consumers are rebalancing their spending priorities, leading to a 1.1% year-on-year decline in T&D spending. As entrepreneurs in Africa, it is essential to stay informed about these trends and adjust your business strategies accordingly.
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